Marketing Strategies

The beauty of marketing comes alive in strategies. Studying market trends, target audience’s age–group, spending potential and buying habits and then formulating focused strategies for optimizing the business’s ad–spend – is what makes us tick.

The beauty of marketing comes alive in strategies. Studying market trends, target audience’s age–group, spending potential and buying habits and then formulating focused strategies for optimizing the business’s ad–spend – is what makes us tick.

Besides content and visuals, language is a critical factor in advertising. Many campaigns succeed purely because of their sensitivity to language. A great example of an intelligent advertising decision is of an Indian company selling Indian food items in the USA, having ads on buses and hoardings in many Indian languages ’ based on the demographic targets of their campaigns!!

Besides content and visuals, language is a critical factor in advertising. Many campaigns succeed purely because of their sensitivity to language. A great example of an intelligent advertising decision is of an Indian company selling Indian food items in the USA, having ads on buses and hoardings in many Indian languages – based on the demographic targets of their campaigns!!